Even in 2020, the world of ethical, sustainable consumption can still be quite tricky to navigate. If you’ve ever attempted to improve your own shopping habits, you’ve likely experienced some level of resistance while making the switch. Somewhere in between pervasive greenwashing and dizzying price tags, “good” consumerism can start to get fuzzy — especially without the right guidebook. That’s why two fashion alum, Katy Rowley (MATCHESFASHION) and Dale Volpe (Moschino) decided to create Fox Holt, an emerging fashion e-tailer that links ethical shoppers with like-minded artisans. This way, you can learn as you go, inspiring a movement of new consumers to shop — and live — mindfully.